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The website states the following, "Clearance 50 discount on overstock below." I analyzed that the web site stated " CIJF22 - 17 x 22 165 - Now 82." They also stated " CIJFRL17 - 17 x 100 roll 98 - Now 49. CIJFRL24 - 24 x 100 roll 158 - Now 79. CIJFRL36 - 36 x 100 roll 237 - Now 118. NOTE Discounts will not appear on your online invoice. The discounts will be manually entered when your order. We email the invoice along with the tracking. Numbers at the end of the day." The meta header had translucency as the first search term. This keyword was followed by laser film, inkjet film, and ultrachrome which isn't as important as translucency. The other words they uses is ultra chrome. ultrablack is also included and could not be understood by web crawlers.